Stone suppliers re-brand designed to target priority markets
Background
Steve and Denise Turner launched Amarestone in 2006 to provide natural stone from Europe and other quarries around the world for home interior design projects, together with customer service that is second to none.
The challenge
After 18 months Steve and Denise recognised that in order to grow their business in a crowded marketplace they needed to differentiate themselves from their competitors, some of which are much larger companies.
The response
Having identified interior designers and serial small-scale developers, with average project values of £20,000-plus, as their new priority target markets they needed to find a way of conveying the quality of their products and service. This requirement for a strong, clearlydefined brand identity resulted in a complete overhaul of all Amarestone’s corporate literature and marketing materials.
The outcome
With the design project nearly at an end the company is confident of its ability to attract the target of high-end customers thanks to the ‘personal shopper’ concept that is conveyed in the re-designed marketing materials. Turnover is expected to more than double within three years.
Download the Amarestone case study
Tags: Amarestone, designing demand, generate
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