“Our marketing materials have been lifted to a new level and now truly do justice to the quality of our products”. James Butler, Meon Springs
Background
This long-established family farming business diversified in 1985 to exploit the fishing potential of Hampshire’s Meon Valley. Clay shooting was added to the offer in 2006. Other divisions of the business include an area for tree planting and dedication, as well as an extensive self-storage facility built three years ago.
The challenge
The owners realised that they needed to take a more professional approach to the presentation of their marketing – to ensure it reflected the excellence of the product. A prime aim was to attract more interest from the quality corporate sector to their premium away-day offer. The marketing was also to be aimed at increasing business within all divisions of the company.
The response
The first task was to re-design the brand identity and produce new literature. The next stage, currently under way, is a re-vamp of the website and a complete overhaul of the on-site shop, café and the entrance to the fishing lodge.
The outcome
The presentation of the Meon Springs offers has been vastly improved and the owners are confident of significantly increasing business – and revenue! A welcome but unexpected side-effect of the re-branding has been a noticeable re-motivation of employees.
Download the Meon Springs case study
Tags: designing demand, generate, Meon Springs
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