Long-established law firm makes a case for a new image
Background
RJR Solicitors has been operating for over 100 years, providing a wide range of legal services on the Isle of Wight. The 40-strong firm operates out of four offices on the island, with over 90% of its work coming from repeat business, referrals and word-of-mouth recommendation.
The challenge
Deregulation of the legal industry will present increasing competition, with banks, building societies – even organisations like Tesco – offering legal services directly to the public and the business community. These challenges are compounded at RJR by the fact that variations in the business models for each type of service the firm offers has resulted in different communication methods and brand development. In addition, it was felt that RJR was perceived as slightly stuffy!
The response
A rebranding exercise has been put into place to re-position RJR as a modern legal firm, emphasising the high quality of its friendly, personal service while alluding to its illustrious heritage. The new branding, which started with a revitalised visual identity, is designed to permeate the business model and strategy, helping RJR to successfully move into a new era.
The outcome
A new logo, new marketing materials and a revamped website are all designed to reflect the 21st century RJR which sets great store by the human aspect of its services. This will be followed by a makeover of the Ryde premises to complete the new image. The project is expected to enhance customer loyalty and attract significant additional clients.
Download the RJR Solicitors case study
Tags: designing demand, generate, RJR Solicitors
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