“We are now well-placed to benefit from our focus on design and build on our export potential”. Stephen Davies, Southsea Deckchairs
Background
Since launching Southsea Deckchairs in 1991 Stephen Davies, together with his wife Roma, has built up a highly successful company selling a range of high-quality traditional deckchairs and other outdoor furniture.
The challenge
Following the last-minute cancellation of an order by a French company on safety grounds, Southsea Deckchairs needed to produce a lockable deckchair to ensure compliance with EU regulations while not compromising the strength of the product or its stacking capability.
The response
A design company was employed to devise a locking mechanism that would improve the safety of the traditional deckchair without changing the build quality or aesthetics. Three other areas where design expertise could help grow the business were also identified.
The outcome
The design brief has been fully met with the revolutionary DeckLock, a lift and slide system positioned inside the rear legs of the traditional deckchair. Additional design projects include revamping the corporate logo, producing a table to complement the outdoor chairs and a deckchair for the 21st century.
info@southeastdesign.co.uk
