Sussex based JS Humidifiers designs and manufactures bespoke humidifier solutions as well as supplying an extensive range of air management systems.
The directors recognised the need to safeguard their markets in the face of increasing competition so they decided to re-design the company’s flagship product range whilst also looking at ways of reducing costs and improving manufacturing efficiency.
Through their Business Link Adviser, JS Humidifiers heard about Designing Demand, a programme developed by the Design Council, funded by SEEDA and delivered in the South East by South East Design. The programme helps companies to make strategic design decisions and set up and run design projects. They could immediately see the benefits and joined the programme.
What began as a simple product re-design turned into a much more comprehensive look at the company’s objectives.
They wanted to give their products a strong corporate identity through design – to make them attractive to customers, user-friendly and up to date. It was also important to address sustainability issues, minimising the use of water and compressed air, increasing recycling and cutting down waste. The directors were also encouraged to look at the company’s overall branding strategy.
The company logo had a facelift, the stationery was re-designed and then attention turned to the complete range of products – water humidifiers, air curtains, air conditioners, coolers and actuators.
Jackie Walker, regional programme manager for Designing Demand in the South East, said: “This is a superb example of a dynamic, small but world-class British company being pro-active to maintain its position as an industry leader.
“JS Humidifiers acknowledged the need to improve and grow. The advice the company received was fully implemented and the outcome has been a resounding success. Improved margins should lead to greater profit and the company is aggressively targeting overseas markets.”
Tags: Design Council, designing demand, generate, J S Humidifiers, South East Design
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